On our latest episode of the Rocket Roof Show, we sit down with Meg Sabatino Ogran to provide her insight on establishing quality roofing leads and tips for marketing your business.
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Meg’s Background
Meg started in the construction industry as a teen, getting her foot in the door at a friend’s parent’s company assisting with office work. As she grew her skills over the next few years, she quickly found herself getting promotions and wound up the general manager of a roofing company. Since then, she went on to successfully work alongside Top Roof Marketing. She quickly realized there was a need for quality roofers that had a verified background. Her team continued to receive requests from building owners – and that’s where Top Roof Contractors was formed.
Working in a Male Dominated Industry
Over the last two decades, Meg has been able to establish her position as a trusted expert in the roofing industry. However, it wasn’t always easy. There were times when men flat out refused to work with a female, and other times when it took a lot of proof that she knew the industry like the back of her hand. Now, she’s a trusted resource that many contractors turn to. And she’s excited to see the industry start being filled with other powerful women’s voices – among them Samantha, the daughter of the host of The Rocket Roof Show.
How Top Roof Contractors Lead Generation is Different
Meg explains how her team at Top Roof Contractors provides a benefit not just for the contractors, but particularly focuses on building owners. By providing background checks, reference checks, and insurance checks of the contractors – building owners know that they can expect quality from members of Top Roof Contractors.
Additionally, contractors benefit and even have had help closing leads. A contractor in Ohio had a lead on the fence. After talking to Max at Top Roof Contractors, they quickly decided to use the contractor. All it took was a little background information on the company and knowing that they were fully vetted by a third-party verification process.
Multiple Projects
Like most of us, Meg has her hands on lots of projects. She’s behind the design of Andy’s new website, and is redesigning the Choice Roof Contractor Group website as well. She enjoys helping contractors understand what it takes to have a successful branding campaign, while helping them focus on tools that work. During the first part of the COVID pandemic (when the stock market fell but stay-at-home orders hadn’t been issued yet), Meg and the marketing team called all contractors doing mailing and told them to hold on all direct mail as the service wasn’t providing the same levels of return.
She also gave tips of things to avoid when working with a marketing company. The first is making sure your company owns their website. Time and time again, contractors have lots their online presence after getting stuck with monthly payments on a website they never own. If they cancel, they lose their site (and potentially the domain as well). Another thing she said to be cautious of is designs that are utilized multiple times in the same area. You want your branding to be unique and different – not the same as every other contractor that meets the business owner.
Reach Out for More Info
If you’re interested in learning more from Meg, you can find her on Facebook or LinkedIn by searching Meg Sabatino Ogran. You can also reach her through the Top Roof Contractors website.
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